vitaminwater: Summer Jams
Summer is the season of music festivals and people from New York to Los Angeles can’t seem to get enough of their music fix. As a friendly reminder to stay hydrated during their music festival expeditions, VitaminWater wanted to create a one of a kind musical experience putting bottles in hand. Pearl had just the right solution, creating an interactive vending machine storefront experience, challenging people to tap VitaminWater bottles along with the beat of some cool summer jams! People got to jam along to their favorite music and leave hydrated.
CLIENT: VitaminWater
PARTNERS: Rapport, Ogilvy
ROLES: UX Flow, Interface Design, Ideation
