LoopNet: Disappearing Building & Concert
LoopNet is a powerhouse property listing service, and their mantra is if it isn’t listed on LoopNet it may as well be invisible. We took them at their word. At an event with hundreds of VIPs in attendance, we first entertained them with Grammy winning group Train, and then floored them with a jaw dropping illusion that would make David Blaine envious. The trick: a projection mapped “camouflage” of the Los Angeles skyline that made a building disappear into thin air! The effect was so startling its accrued 3 million earned media impressions.
CLIENT: LoopNet
PARTNERS: Creative-i
ROLES: Footprint Design & Render (Interior & Exterior)
