Philippines Tourism:
“It’s More Fun in the Philippines”
The Philippine Islands tourism believed that “It’s More Fun in the Philippines,” but as the nation’s research uncovered, few tourists knew the true range of fun to be had there. Turns out there’s a lot of guided adventure and rarely seen landscapes, so Pearl created a kiosk hosting two gesture based interactive games to give consumers a full, tantalizing look at what the country offers. Over 7,500 guests in 6 mall locations across America conquered cliff sides and went snorkeling for indigenous wildlife. Over 800 sent themselves a virtual postcard memento.
Digital Out of Home Award
Best Mall Execution 2014
CLIENT: Philippines Tourism
PARTNERS: 360i
ROLES: Storyboard, Kiosk Wrap Design
