Peroni Italy: “My Girl”
In Chicago, Pearl fabricated a custom, wood paneled display and abstract environment that was installed in a high profile storefront in the extremely affluent Gold Coast neighborhood. Pedestrians were attracted by targeted sound projecting an Italian rendition of “My Girl” to accompany the Peroni branded music video projected onto the back panel of the display. Throughout the campaign we updated the display with props, mannequin outfits and more.
CLIENT: Peroni
PARTNERS: Kinetic, Integer
ROLES: Storefront Render & Design
